Conference ROI Calculator

Estimate the true cost of attending a conference and the revenue you'll need to generate to recoup the investment.

Trip parameters
Who's going and for how long.

Include booth & swag costs

mo
Cost assumptions
Per-unit amounts. Adjust to fit your event.
$
$
$
$
$
$
$
Revenue assumptions
What is a typical deal worth, and how many do you expect to close?
$
Total investment
With exhibit · 5 people · 5 days
$18,240
Booth$3,000
$3,000
Swag$1,000
$1,000
Registration × 5$749 × 5
$3,745
Airfare × 5$450 × 5
$2,250
Hotel × 5 × 5 nights$250 × 5 × 5
$6,250
Meals × 5 × 5 days$75 × 5 × 5
$1,875
Cars to/from airport$120
$120
Needed revenue to recoup
Revenue you need to generate from this conference at each ROI multiple.
Breakeven
$18,240
$3,040 / mo over 6mo
3× ROI
$54,720
$9,120 / mo over 6mo
5× ROI
$91,200
$15,200 / mo over 6mo

Cost burn-rate equivalent: $3,040/mo spread across your 6-month sales cycle.

Projected revenue
$2,500 × 2 anticipated deals
$

Editing total revenue updates deal count

Breakeven
$13,240 short
target $18,240
3× ROI
$49,720 short
target $54,720
5× ROI
$86,200 short
target $91,200
Cost-saving options
Not recommended — tradeoffs included.
Cheaper swagLikely fewer contacts
Airbnb vs hotelDistance from venue, fewer networking moments, higher car costs